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‘More Readers. More Advertisers. More Opportunities’
 

Circulation

   

A quality database does not evolve overnight but Comms Business has enjoyed over a decade of major investment and daily maintenance.

In November 2009, Comms Business and sister title Mobile Business merged to create the highest circulation business to business magazine across the voice, data and mobile channels of over 15,000 Channel recipients*!

Comms Business was the first and only title serving the comms sector to conduct an independent circulation audit from its first issue. Each and every year The Audit Bureau of Circulations (ABC) conducts a detailed audit of our database to ensure that we are delivering to our advertisers exactly what we claim to.

As in all aspects of our magazine, we aim to offer quality and integrity as a matter of course.

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- Comms Business sent out a total average net circulation of 15,010 printed magazines across 2010 which is a staggering 35,632 more copies than our main rival*.

- Comms Business has 5,744 more individual printed magazine requests than our main rival – 91% difference**!

- Comms Business received 6,354 individual printed magazine requests in the last year alone - 46% more than our nearest rival**.

- Comms Business sends a printed magazine to 6,046 telecoms resellers**.

- 6,926 of Comms Business magazine readers are at owner/director level**.

- Comms Business enjoyed 64% of all advertising pages throughout 2010***.

- 74% of all the Channel advertisers chose Comms Business Magazine to advertise in throughout 2010***.

Circulation Figures

Readers Job Titles

 
Telecoms reseller 40% Vendor/Manufacturer assembler 2%
Mobile reseller 8% Network operator 7%
Switchless reseller 1% ASP/ISP/Broadband 5%
Data reseller 2% Consultancy 9%
VAR 2% Other 6%
Convergence reseller 1%    
Systems Integrator 6%    
Maintainer 2%    
Distributor 6%      
         
 
ABC Audit Click here to view our latest ABC certificate  
 
*Comms Business average circulation Jan 10 - Dec 10 of 15,010; competitors’ average circulation Jan 10 - Dec 10 of 12,041 printed and 1,119 digital. Comms Business total net circulation of November 2010 issue is 15,007; competitors’ total net circulation is 14,327 printed and 3,392 digital. Source ABC Website April 2011. **Source ABC Website April 2011. ***IMS - Jan - Dec 2010.
 
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